Tuesday, August 5, 2014

U Mumba collaborates with Zivame for “Dignity of Women”

U Mumba collaborates with Zivame to salute the “Dignity of Women”
U Mumba, the Mumbai city franchise owned by Ronnie Screwala,  participating in the first ever season of Pro Kabaddi League has now joined hands with Zivame, the leading online lingerie brand to support a unique cause; the need to safeguard the dignity of women in our society.  With crime rates against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance against violence and uphold the dignity of women.
 Team “U Mumba”, will come to the forefront to create awareness and pledge support through a cause oriented digital campaign called “Maryada”, jointly launched by Unilazer Sports and Zivame today as an ideal way to fight for an issue championed by one of the best teams in one of most manly sports.
 Supratik Sen, CEO, U Sports,said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power.”
 Speaking of this collaboration, Richa Kar, CEO, Zivame says, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’.