Wednesday, December 3, 2014

New mobile App from #Google for #SMEs

Google has announced the launch of a new mobile App ‘Google My Business’ for SMEs. The new product designed to work across both desktop and mobile devices (tablets and smart phones) will help small medium businesses to create and update their business info on Google Search, Maps and Google+ from one place.

This will be offered free and is available in both Hindi and English. Google My Business aims to make it easier for businesses to create their online presence even when they don't have a website and manage their catalogue or other information from their smartphones, making it easier for customers to get in touch with local businesses when they search for them online, Google officials said.

“India is a strategic market for Google and we are committed to invest in solutions that cater to the needs of SMBs in India,"said SuryanarayanaKodukulla, Head of SMB sales, Google India.

According to latest research conducted by Zinnov on behalf of Google, India has over 48 million small medium businesses. "But out of the 48 million SMBs in India only 5 to 6 per cent businesses have a website due to lack of awareness on Internet usage and technology know-how," said Suryanarayana Kodukulla, Head of SMB sales, Google India.

Google India along with CII also announced the launch of Google SME Heroes initiative in Bangalore for Google AdWords users.The five finalists from Bangaluru, shortlisted by Google and CII were chosen on the basis of business model, impact of Internet on the business,said a press statement from Google India.