Tuesday, March 10, 2015

Ashok Bhasin to head Sales, Marketing & Customer Care at #Hero MotoCorp

Hero MotoCorp, the world’s largest two-wheeler manufacturer has appointed Ashok Bhasin as the Head of Sales, Marketing & Customer Care function for India market.

Bhasin comes to Hero MotoCorp from Reckitt Benckiser where he was heading their operations in entire Central Africa as General Manager and as Managing Director, RB Nigeria. Prior to that, he worked with Whirlpool in several leadership roles starting as Director – Marketing (India), leading on to Vice President – Marketing (South Asia), and thereafter as Global Director, Whirlpool Corp, USA.

Bhasin’s appointment follows a series of new additions to the Leadership Team at Hero. The company recently brought in Dr. Markus Braunsperger as the Chief Technology Officer (CTO) from BMW, Germany and Markus Feichtner from Austria's AVL to head its newly-created division of New Engines Design & Development within the R&D function. Hero also appointed Rajat Bhargava from McKinsey & Co. to head its Corporate Strategy and Performance Transformation function, and Mr. Sanjay Jorapur from Honeywell, as the Chief Human Resources Officer.

'I am pleased that Ashok is coming on board at this juncture. He will lead our Sales, Marketing and Customer Care function to consolidate our dominant market position in the country.' said  Pawan Munjal of Hero MotoCorp.