Tuesday, April 7, 2015

#Godrej HIT ties-up with #Mumbai Dabbawallas

Godrej HIT has tied-up with Mumbai Dabbawallas to sensitize 100,000 homes on world health day.Supporting the WHO campaign, this world health day HIT has taken this step forward to spread awareness that cockroaches spread diseases by contaminating our food therefore to protect our children and family’s health we need to eliminate the cockroaches from our home and kitchen.
The integrated marketing campaign will reach people across the country through multiple media platforms. In Mumbai to amplify the message GCPL will be associating with the Mumbai Dabbawallahs on World Health Day, 7th April to reach out to 100,000 homes to educate people on the threat that cockroaches pose on our children and family’s health by contaminating our food.

Speaking on the occasion Mr. Ajay Dang, EVP Marketing, Home Care, Godrej Consumer Products Ltd, said, “Godrej Consumer Products Ltd (GCPL) has always focused on making the lives of their consumers brighter and better. Through Godrej HIT, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains & sewer pipes and hide in the corners and crevices of the kitchen which are out of our reach and spread diseases by contaminating food, water, utensils etc.