Tuesday, April 7, 2015

#Huawei to sponsor #RCB for next three #IPL seasons

Huawei India has  extended of its partnership with the Royal Challengers Bangalore (RCB) for three  seasons of the Indian Premier League. The Huawei logo will feature on the front of the RCB jersey as a principal sponsor when the team takes to the field for the forthcoming edition of the IPL starting from 8th April, 2015.

Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB's home ground - the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.

Speaking on the occasion, Mr. Cai Liqun, CEO, Huawei India commented, "We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team we have entered into an association for 3 years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses."

Mr. Russell Adams, Vice President, Commercial, Operations & Cricket Academy Royal Challengers Bangalore commented, "We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us.  We look towards a long and fruitful association with Huawei."