HE Deodorant a male grooming brand from the house of Emami Ltd in collaboration with MTV have announced the launch of MTV HE Ticket, a 13-week reality show. "MTV HE Ticket will be a journey of unique and unforeseen adventure which will showcase the sometimes exotic, sometimes bizarre, but always interesting aspects of people, places and activities” said Mr. Harsha V. Agarwal, Director, Emami Limited.