Wednesday, May 6, 2015

#Michelin launches premium range of #SUV tyres in India

Michelin today launched the internationally acclaimed premium range SUV tyres in India, the MICHELIN Latitude Sport 3. Offering an uncompromising safe and silent ride, the tyrehelps the company further strengthen its product portfolio in India that offers more driving pleasure and maximum performance for the discerning Indian owners of SUVs and CUVs.

The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces.

LS3 stops 2.70 meters shorter on wet roads with 4% improvement in dry braking and is more fuel efficient because of 25% reduction in rolling resistance than the previous generation tyre*. The tyre provides high level of comfort and maximum torque transfer when braking or accelerating, thus improving steering precision.

Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing.  Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer,who wants a dynamic and luxury performance, with practicality of everyday use.