Saturday, July 18, 2015

#Italian winemaker Moncaro forays into #Karnataka

Italian winemaker Moncaro Winery which already has a presence in Maharashtra through its association with distribution company Riona Wines (in which it holds 34 per cent share), will expand its presence in Karnataka. Moncaro already has a presence in Maharashtra through its association with their Indian distribution company Riona Wines. The company now plans to expand its footprints in the Indian market.
Speaking about their plans for India, Doriano Marchetti, President of Moncaro said “Moncaro is looking at India as a connoisseurs market. India is opening up to wine drinking culture and many people are opting for wine as an alternative to hard liquor. Indians know their wines very well and that has helped us to create brand image within a short span of time.”

Moncaro expanded its reach to China (one of their largest markets) through a joint venture in 2009 and today has over 15 flagship stores across all major cities in China.
Moncaro grows native grape varieties across 1,500 hectares of vineyards in the Marche region of Italy. The wines are made in-house, and then exported. It plans to roll out its brands Anfora (type of grape, Verdicchio dei Castelli di Jesi), Le Vele (Verdicchio dei Castelli di Jesi), Elianto (Marcher Cabernet Sauvignon), Templi (Sicilia Nero D’Avola), Le Silve (Del Parco Rosso Conero), Bel Colle Vino (Da Tavola Rosso), Tordiruta (Verdicchio dei Castelli di Jesi), and Passito (Dessert wine) wines in Bengaluru soon.