Monday, October 12, 2015

#Advertising Standard Council of India (ASCI) bans @IndiaToday TV advt.

The advertisement of India Today depicts a graph showing 4 News Channels i.e. INDIA TODAY, TIMES NOW, CNN IBN & NDTV 24*7 and in the graph.  It is displayed that INDIA TODAY is leading the market by holding 33.1 % Market share, followed by Times Now channel with 24.8 %, CNN IBN with 10.5 % and NDTV 24*7 with 10.

This advertisement does not show the total market share of 100%. They also claim to be ‘No.1 English News Channel’ without any source data specified in the advertisement. By providing incorrect information for the purposes of substantiating the claim made by India Today, the advertisement is false, misleading, and disparaging to the other news channels.