Monday, November 2, 2015

#Tata Motors sign up #Lionel Messi as global brand ambassador

In a statement, Football icon Lionel Messi has said he is thrilled to be part of the Tata Motors family. "Namaste India. I am very excited about my first association with an Indian brand. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again," he said, referring to Argentina vs Venezuela friendly he played at the Salt Lake stadium in Kolkata four years ago.

Tata Motors passenger president (passenger vehicle business unit) Mayank Pareek said, "We are very excited to have Lionel Messi on board. As we look to expand our footprint across the globe, Messi's unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally."

The core idea of this campaign - Made of Great emerges from the inspiring thought of 'What drives us from within is what makes us great'. The Company will also soon launch an exclusive, limited edition merchandising range of this association

Tata Motors has signed Messi as global brand ambassador to promote and endorse its passenger vehicles.