Sunday, January 31, 2016

#kinderjoy partners with Sanrio & @WarnerBrosEnt

Ferrero India’s famous confectionery, Kinder Joy, has partnered with Sanrio & Warner Bros. Consumer Products, on behalf of DC Entertainment, to introduce a new range of surprises with the popular Hello Kitty and iconic DC Comics Justice League characters.

This limited edition of these surprises inside Kinder Joy will have a total of 8 new exciting toys among many other fun surprises. The Kinder Joy pink eggs for Girls will have the Hello Kitty fun tools such as bracelet with ruler, stencil, crayon charm and ring. The Kinder Joy blue eggs for boys will consist of iconic Justice League characters Superman, Green Lantern, as well as Batman with a Disc Launcher.

This offering will be available in market for the coming months in India across formats including modern trade (Hypermarkets and Supermarkets) and general trade (neighborhood stores).

Emanuele Fiordalisi, Vice President Marketing Ferrero India, said, “We are strengthening the brand’s creative of ‘Imagination ko Jodo’ - where each surprise toy has a unique playability feature that stimulates a child’s imagination clubbed with the excitement of the surprise itself - the child discovers a delightful surprise each time they open a Kinder Joy making this a playful and memorable experience for the child.”

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, it is the 3rd largest manufacturer of chocolate and confectionery products in the world.