Tuesday, February 16, 2016

#Amazon funded @housejoyindia acquires personal fitness tech startup 'Orobind'

Home services provider Housejoy which recently closed a 23 million funding round led by Amazon, has acquired Orobind, an 'at-home' personal fitness tech startup for an undisclosed amount.As a part of the deal, HouseJoy has acquired the trainers of Orobind, the customers base and the technology. The entire Orobind team will also be moving to Housejoy.

Talking about the acquisition, Saran Chatterjee, CEO at Housejoy said, "The acquisition is a part of our strategy to become leaders in this categories with high repeat order rates. With this acquisition we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories."

"For Orobind it gives us an opportunity to be a part of a larger 'at- home' services play and build a very large wellness category. For HouseJoy it gives them the depth it requires to be the largest player in the overall wellness category,” said Satya Vyas, Co-Founder at Orobind.

Housejoy is operational in 13 cities across India and has raised 4 $Million funding in series A from Matrix Partners and has raised 23 $Million in series B led by Amazon and included new investors Vertex Ventures, Qualcomm and Ru-Net Technology Partners.