Wednesday, February 10, 2016

RJ Rashmi wins #Idea Cellular - 92.7 BIG FM’s RJ #marathon

Popular RJ Rashmi from 92.7 BIG FM made the city proud with her commendable achievement of going on air for continuous 106 hours during the RJ Marathon. The RJ Marathon campaign was conceptualized by the radio network and Idea Cellular to create interest among consumers about the new way of sharing internet.

RJ Rashmi said, “I am over whelmed with the love, appreciation and support bestowed by the listeners. When I started for 92.7 hours of RJ Marathon I never thought that I will surpass it and will make a record of its kind in Bengaluru. I sincerely thank the people of the city for their immense support which enabled me to reach this new height in the world of radio.”

The RJ Marathon as a part of ‘India Sharing Season’ campaign began simultaneously across 45 stations of 92.7 BIG FM on 26th January 2016.  Receiving an overwhelming response from listeners led the marathon to extend from 92.7 hours to 100+ hours in most stations and to a stupendous 106 hours in Bengaluru. Known for creating cult campaigns 92.7 BIG FM’s RJ Marathon is the first instance of any radio brand in India crossing 4500+ hours of continuous live on-air RJ broadcast nationally.