Monday, May 30, 2016

Kishore Biyani's @FutureGroup launches 'KARMIQ' brand of dry fruit range

Future Consumer Enterprise Ltd (FCEL), a part of Future Group has forayed into the dry fruit segment with the launch of a new brand ‘KARMIQ.

FCEL plans to expand its consumer product portfolio from Foods and Spice, Snacks and Beverages to Quality Dry Fruits. With this launch, the company has introduced a range of products such as- KARMIQ California Almonds, Pistachios and Walnut Kernels and Cashews.
Speaking about the launch Devendra Chawla, President, food and FMCG, at Future Group, said "Young India is increasingly becoming attentive towards their well- being thus leading to an increase in health food consumption. Post doing an extensive study on our customer needs, we are proud to present KARMIQ. It is a blend of nutrition and health combined with great taste. This is what our brand propagates – food that celebrates youth".