Tuesday, May 3, 2016

MTR Foods unveils new brand identity; plans to invest Rs 200 crore for capacity expansion

Emphasizing on the need for re-branding, Sanjay Sharma - CEO, MTR Foods, said “Today’s consumers have evolved quite a bit – both in terms of their food preferences as well their consumption patterns. They prefer Indian Food but perceive it to be cumbersome and time-consuming. Our brand is the flag bearer of innovative, easy-to-make, nutritious and authentic tasting products that take away the time dimension from cooking and make Indian food more accessible to consumers.”
The company also plans to invest Rs 200 crore in next 3- 5 years for capacity expansion.MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla.Orkla acquired MTR in 2007 and Since then, it has invested Rs 230 crore in the company.