Monday, July 4, 2016

Lux Industries to foray into lingerie and loungewear segment

Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion Pvt. Ltd., a Lux group company will soon launch intimate wears for women under the same brand name.

“We plan to extend our brand portfolio to intimate wears like lingerie and loungewear for women. With our more than 5000 strong retailers and distributors across India we plan to reach out to our discerning customers. In the online space, in addition to our own website, we will have tie-ups with leading e-commerce sites to sell our new products. We will be competitively pricing the products keeping in mind the price sensitivity of the Indian consumers,” said Udit Todi, Senior Vice President, Lux Industries Ltd,