Thursday, April 13, 2017

Snowcem Paints adopts new logo and packaging

Amit Sahai, CEO & Executive Director, Snowcem Paints announced a revamp of its go-to-market (GTM) strategy in all major cities of India including Metros, Tier-II and Tier-III cities. Over 900 plus partners were revamped and reenergised during the partner’s meet in these cities. First test launch of the newly introduced comprehensive product range was done in Hyderabad on 9th December 2016.

'Keeping in mind customers’ and partners’ current needs and reinvent its’ corporate image, ‘Snowcem Paints’, has donned a modern avatar with the first biggest revamp in two decades,a remarkable expansion targeting engineers, builders, contractors, partners’ and consumers alike.Website has also been revamped to address performance shortfalls and specific challenges and serve as a vital tool for partners’, engineers, contractors, builders and consumers,' said Mr.Sahai.

The Indian paints industry was worth approximately Rs 14,000 crore in 2007-2008. The paints industry is expected to reach Rs 24,000 crore by 2011-12. The decorative paint segment is witnessing a shift from solvent-based paint to water-based paints. Emulsion paints are slowly replacing distempers.