Tuesday, January 20, 2009

FIAT LAUNCHES THE STYLISH ALL NEW LINEA


Fiat India Automobiles Ltd., entered a new chapter in India with the launch of the Linea which is expected to raise the bar for sedans available in the country. Fiat expects to redefine customer expectations through the car which rides on its success across multiple markets in the world.On the occasion, speaking to the media, Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Ltd., said 'Fiat has kept its promise of making this an exciting year for its customers. Launch of the Linea is first in the line of three launches that Fiat will undertake this year, the other two being Bravo and Grande Punto. With this car which is equipped with Fiat's world-renowned multijet and the fire engine we hope to make inroads the C+ segment. We have also ensured that the Linea appeals to a wide range of customers with its petrol and diesel variants and the various options available under each of them.'
The Linea represents a quantum leap as far as quality, safety and engineering are concerned. The car is expected to create a new sub-segment between the mid-sized cars and the luxury cars segment due to its unique design, comfortability, performance and features. Linea was first launched in Turkey and is presently sold in more than 50 countries across Europe, Asia, Central & South America and Africa. Besides Turkey, the Linea is produced in Brazil and now in India.
The Fiat Linea Active Model priced at Rs. 601,572 (Petrol) and Rs. 691,587 (Diesel), Dynamic Model Rs. 632,577 (Petrol) and Rs. 721,593 (Diesel), Dynamic (Option Pack) Rs. 660,583 (Petrol) and Rs. 749,599 (Diesel), Emotion Model Rs. 672,585 (Petrol) and Rs. 759,600 (Diesel) and Emotion (Option Pack) Rs. 701,589 and Rs. 812,610 (Diesel) Ex-Show Bangalore.