With its strategic focus on the Indian market to enhance tourist arrivals, Mauritius Tourism Promotion Authority (MTPA), announced its new destination marketing initiatives for India. Guided by its Look East Approach that focuses on integrated consumer branding and mutually beneficial business partnership with the Indian travel trade, MTPA has increased its overall India market budget allocation for destination promotion and marketing.
Elaborating on the India market way forward and future strategy, Mr. Robert Desvaux, Chairman , Mauritius Tourism Promotion Authority who is currently visiting the country highlighted on the following aspects:
Mauritius - India Connect: MTPA today is keen to invest, grow and open to alliances with our Indian trade partners to explore and enhance mutual business opportunities. Focusing beyond the regular under our new strategic - Look East approach, Mauritius future tactical initiatives, joint marketing and destination branding will be specially customized for the Indian market target segment, which includes Honeymooners, Leisure and Family holiday makers. India is the 7th most prominent tourism source market for Mauritius and 43,911 Indian tourists visited the country in the year 2008.
While elaborating on India thrust and specific initiatives Dr. Karl Mootoosamy, Director, Mauritius Tourism Promotion Authority highlighted:
On Marketing Initiatives: With an increased overall budget allocation for the Indian market, the destination marketing initiatives for Mauritius will be tactically driven by both product appeal and price, which is based on the new consumer branding of ‘Mauritius An Affordable dream’, bringing to the Indian travelers a international holiday experience at affordable prices for this aspirational getaway. Under this consumer campaign, Mauritius Tourism along with its trade and hospitality partners will offer luxury holidays at competitive price-proposition. Central to our destination marketing initiatives in India will be our ongoing efforts to assist our Indian trade partners to offer the best of Mauritius as a holiday getaway.
On Tactical Package ‘Mauritius An Affordable dream’- The 6 night / 7 days luxury package will include return airfare on economy, airport transfers accommodation in star-category hotel for 3 - Star @ INR 40,000, 4 -Star@ INR 46,000 and 5-Star @ INR 55,000 per person with breakfast and dinner along with 3 full day sight-seeing tour. At a additional cost this package also features must-see and must do activities like Water activities like undersea walk, diving, Sub-scooter ride, Walk-with lions, Zipeline rides at sugar estates, Quad biking, Helicopter rides, Golf and spa. It has always been the endeavour of Mauritius Tourism Promotion Authority, to diversify its tourism product to offer niche and high-end experiences to suit Indian traveller requirements and even in past be have introduced new top-of-the-line luxurious properties of Mauritius in India market by targeting an extremely niche class of travelers segment specifically the honeymooners and the family travelers.
Swagat Programme exclusively for the Indian market - Moving a step ahead to offer a customised destination experience, which is in-sync with the Indian traveler’s needs and comforts, Mauritius Swagat Programme is designed to ”Greet & Assist” the travelers as per their customary way to make them truly welcomed at the island. This initiative is jointly launched in conjunction with Mauritius hospitality partners, service providers and the national carrier Air Mauritius .
The special highlights of the Swagat Programme is to offer Hindi speaking guides at airports and hotels, having a itinerary based on the Indian travelers preferences including popular activities like Catamaran cruise, water activities, shopping and sight-seeing. The programme entails availability of special Indian buffet at leading hotels in Mauritius and the room service menu to include vegetarian Indian meals along with provisions for late night dinners with complimentary fruit basket in rooms for Indian guests
On Air Connectivity: Opening up destination Mauritius with improved air connectivity, we have the national carrier Air Mauritius offering 5 weekly flights from the four gateway cities of Delhi , Mumbai, Chennai and Bangalore . Fly direct to Mauritius with Air Mauritius with its competitive All-Inclusive Airfares, of INR 26,000 from Mumbai, Bangalore and Chennai and INR 28,000 from Delhi . While Emirates offers enhanced connectivity via Dubai to Mauritius with 9 weekly flights to Mauritius , operating from 10 Indian cities, Thus travelers can enjoy seamless connectivity from India to Mauritius .
On Tourism Trends: Mauritius remain as a destination of choice for the Indian honeymooners and further aims to lure family, MICE and the young suave travelers from the metros cities seeking experiential luxuries and relaxation on international holidays. Featuring both conventional and new itineraries, Mauritius holiday getaway offers a range of accommodation options from budget to high-end hospitality brands. There is lot that a traveller can expect in terms of things to do on the that are exclusive Mauritius island like sub-scooter rides, walk on sea-floor (Undersea-Walk), crocodile feeding, Dolphin watch, just to just name a few. Factors like free Visa on arrival further makes Mauritius a convenient and hassle free international travel destination.
Elaborating on the India market way forward and future strategy, Mr. Robert Desvaux, Chairman , Mauritius Tourism Promotion Authority who is currently visiting the country highlighted on the following aspects:
Mauritius - India Connect: MTPA today is keen to invest, grow and open to alliances with our Indian trade partners to explore and enhance mutual business opportunities. Focusing beyond the regular under our new strategic - Look East approach, Mauritius future tactical initiatives, joint marketing and destination branding will be specially customized for the Indian market target segment, which includes Honeymooners, Leisure and Family holiday makers. India is the 7th most prominent tourism source market for Mauritius and 43,911 Indian tourists visited the country in the year 2008.
While elaborating on India thrust and specific initiatives Dr. Karl Mootoosamy, Director, Mauritius Tourism Promotion Authority highlighted:
On Marketing Initiatives: With an increased overall budget allocation for the Indian market, the destination marketing initiatives for Mauritius will be tactically driven by both product appeal and price, which is based on the new consumer branding of ‘Mauritius An Affordable dream’, bringing to the Indian travelers a international holiday experience at affordable prices for this aspirational getaway. Under this consumer campaign, Mauritius Tourism along with its trade and hospitality partners will offer luxury holidays at competitive price-proposition. Central to our destination marketing initiatives in India will be our ongoing efforts to assist our Indian trade partners to offer the best of Mauritius as a holiday getaway.
On Tactical Package ‘Mauritius An Affordable dream’- The 6 night / 7 days luxury package will include return airfare on economy, airport transfers accommodation in star-category hotel for 3 - Star @ INR 40,000, 4 -Star@ INR 46,000 and 5-Star @ INR 55,000 per person with breakfast and dinner along with 3 full day sight-seeing tour. At a additional cost this package also features must-see and must do activities like Water activities like undersea walk, diving, Sub-scooter ride, Walk-with lions, Zipeline rides at sugar estates, Quad biking, Helicopter rides, Golf and spa. It has always been the endeavour of Mauritius Tourism Promotion Authority, to diversify its tourism product to offer niche and high-end experiences to suit Indian traveller requirements and even in past be have introduced new top-of-the-line luxurious properties of Mauritius in India market by targeting an extremely niche class of travelers segment specifically the honeymooners and the family travelers.
Swagat Programme exclusively for the Indian market - Moving a step ahead to offer a customised destination experience, which is in-sync with the Indian traveler’s needs and comforts, Mauritius Swagat Programme is designed to ”Greet & Assist” the travelers as per their customary way to make them truly welcomed at the island. This initiative is jointly launched in conjunction with Mauritius hospitality partners, service providers and the national carrier Air Mauritius .
The special highlights of the Swagat Programme is to offer Hindi speaking guides at airports and hotels, having a itinerary based on the Indian travelers preferences including popular activities like Catamaran cruise, water activities, shopping and sight-seeing. The programme entails availability of special Indian buffet at leading hotels in Mauritius and the room service menu to include vegetarian Indian meals along with provisions for late night dinners with complimentary fruit basket in rooms for Indian guests
On Air Connectivity: Opening up destination Mauritius with improved air connectivity, we have the national carrier Air Mauritius offering 5 weekly flights from the four gateway cities of Delhi , Mumbai, Chennai and Bangalore . Fly direct to Mauritius with Air Mauritius with its competitive All-Inclusive Airfares, of INR 26,000 from Mumbai, Bangalore and Chennai and INR 28,000 from Delhi . While Emirates offers enhanced connectivity via Dubai to Mauritius with 9 weekly flights to Mauritius , operating from 10 Indian cities, Thus travelers can enjoy seamless connectivity from India to Mauritius .
On Tourism Trends: Mauritius remain as a destination of choice for the Indian honeymooners and further aims to lure family, MICE and the young suave travelers from the metros cities seeking experiential luxuries and relaxation on international holidays. Featuring both conventional and new itineraries, Mauritius holiday getaway offers a range of accommodation options from budget to high-end hospitality brands. There is lot that a traveller can expect in terms of things to do on the that are exclusive Mauritius island like sub-scooter rides, walk on sea-floor (Undersea-Walk), crocodile feeding, Dolphin watch, just to just name a few. Factors like free Visa on arrival further makes Mauritius a convenient and hassle free international travel destination.
