IMRS Advisory Pvt. Ltd., India’s fastest growing marketing research company, has tied up with BMI Research of Southeast Asia a leading market research and consultancy company, to simultaneously launch services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hongkong.
AZ Research has been founded by industry veterans with a mission to go beyond traditional research and provide complete solution to marketing information needs of companies. For this, apart from market research, AZ Research offers a wider range of services like Marketing consultancy, Business category analysis with benchmarking of best practices, workshops on new research techniques and their applications for Brand managers and other company executives.
Additionally, AZ Research also organizes brand workshops with all stake holders to analyse the current brand identity and strategise to create the desired identity which stretch limits for brands. As a completely new activity AZ Research will now also provide to their clients a unique service of conceptualizing and designing of Brand identity elements. Continuous feedback from the new online consumer panel would give the company a cutting edge to raise early warning signals for clients in case there is any brand identity crisis brewing in the market place.
Speaking at the press conference, Mr. Sujay Misra, MD, AZ Research Partners Pvt. Ltd. said, “With Indian companies growing beyond the Indian border, there is a need for Indian agencies providing market research consultancy across markets. BMI have traditionally had a strong presence across SE Asia while IMRS has been the fastest growing market research agency in India over the last 10 years. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
Mr Misra added that AZ Research had developed many innovative tools, which are designed for the non routine requirements like Kids Kanvas, which helps in identifying emergent themes with kids, Shelf Monitor to track shelf space share of FMCG brands and aging of stocks, Brand LEQ to assess the loyalty and emotional quotient of brand, Crictrac – to track audience reaction and feedback to sponsors during cricket series like IPL, ICC World Cup Twenty 20, etc.
Mr. Inu Machfud R, Director A Z Research Partners, who is an expert on Social psychology, spoke about the new emerging social reality in Indonesia with increasing role of virtual community, mobile society etc and its implications for marketing and market research. Mr. Sujay Misra spoke about how along with involvement of Mr. Inu Machfud, AZ Research is developing research tools for the new virtual community that is more on net and mobile than in the mall nearby. As part of this exercise, AZ Research Partners is launching the largest online panel in India, starting with a size of 10000 respondents India. In affiliation with BMI, we would have a panel size of 100,000 across South East Asia. This online panel will be accessible to brands which want to conduct surveys with bonafide consumers. AZ Research is also launching research using social networking in a formal manner for the first time in India.
AZ Research Partners will now have one of the largest networks in the industry with 35 offices in the region. This places them uniquely to service both single country and regional clients. Apart from catering to all forms of qualitative and quantitative research the team at AZ Research Partners particularly specializes in social/ psychological and communication research.
Commenting on the tie-up Mr. Abhijit Mazumdar, Member of the Board, AZ Research Partners Pvt. Ltd. said, “AZ Research has been launched with a global vision. While we are offering our services only across SE Asia in the launch phase, the vision is to convert the company into a global brand with operations across the world. Also, the core team at AZ Research now has experience ranging across diverse industries thus allowing the company to cater to a wider set of clients. More importantly the company will now be able to offer marketing consultancy with a focus on developing entry strategies in emerging markets, new product development, corporate strategy, designing of Brand Logos and Corporate manuals, development of packaging designs etc.
He further added that research findings are always integral to the ultimate solution. Going forward AZ Research hopes to play a vital role in assisting clients in finding solutions to problems facing their brands.
