Advt. Why Use Contact Management Software?
Conceptualized by Ogilvy & Mather, the core theme of the ad revolves around TruChoice Packages being offered by Tata Sky. Television viewers whether cable or DTH don’t have the true choice of selecting only those channels that they wish to watch. In the process, they end up paying for a host of channels they don’t watch or like.
For the first time in the DTH industry Tata Sky has introduced TruChoice Packages, which give the subscriber the option of only watching those channels he/she like to watch. Subscriber can get started on any of the Popular Packs (includes 2 FREE Regional Packs) beginning at just Rs 150 per month, after which he/she can add channels from a bouquet of Optional & Regional Packs (over & above 2 FREE Regional Packs).
Optional Packs comprise genres such as Hindi Movies, Music, English News, Kids etc, while Regional Packs comprise language channels such as Marathi, Bengali, Tamil, Gujarati etc.
The concept is communicated through 2 television commercials one in which Aamir Khan plays a barber & in the other he plays a shopkeeper. In both the films the subscriber walks in asking for a particular haircut or white shirt, while he is forced to take something completely different. This is communicated through the use of humor & satire. The situation shown in the films draws a parallel between the DTH companies and barber & shopkeeper.
Like its earlier ads, these ads are also tongue-in-cheek with a very clear message and are definitely be something to look out for. Tata Sky as a brand stands for offering its subscribers Choice, Control, Convenience & enhanced TV viewing experience. The current film communicates the same proposition in the form of TruChoice Packages, which is another industry first by Tata Sky.
