The stars of Bangalore from the fashion and film industry gathered together for a worthy cause today in the city. Bangalore based fashion designer Ramesh Dembla & Special Olympic Bharat along with the stars pledged their support to the cause today. Ramesh Dembla, Sugandha Sukrutaraj, Director of Special Olympic Bharat & Syed Ali Kazam , National Director of Special Olympic Bharat urged the media to join the cause and stop the use of r-word(Retard) and its equivalent in any Indian language while addressing intellectually disabled persons. The campaign has already crossed over 9 million signatures and the numbers are still increasing ! With the added support today it chalked up the numbers to cross the 9 million mark. Rishika Singh, Shirin, Meghana, Santosh & Apoorva along with Ramesh signed the pledge for the cause. Other Bollywood stars like Amitabh Bachchan, Katrina Kaif, Salman Khan and Akshay Kumar also sent a video message to inspire the audience to join the cause and pledged their support to the same.
Bangalore's top models – Pashmina Barker and Jackie Shetty also previewed two garments from Ramesh Dembla's collection titled 'Nishtha' (meaning Dignity), which will be showcased at the grand finale event 'Be a Fan of Dignity' on 30th October 2010.
The finale event is a culmination of the nationwide signature campaign where Akshay Kumar , the Brand Ambassador for Special Olympics Bharat will not only be walking the ramp but will also encourage the audience to take the pledge and join the cause. The 'Nishtha' collection has been inspired by the cause and the theme of the evening, in three colours -Red which signifies Bravery, Black for determination and Gold for Pride.
