Speaking at the event, Mr. Sandeep Kumar Kedia, Director – Mobile Business, said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. Karnataka is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further. We aim to sell about 1.25 lakh units in the first year in and around 2 million units in India.”
“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in Karnataka by 2012,” he added.
Techcom is planning to invest about Rs. 100 crore for brand building over the next 3 years nationally where Karnataka would be allocated about 10% of the budget. Techcom is also building aggressively on its after sales network across India and will ensure adequate number of service centers across all regions for the convenience of its customers. Primarily, in mobile handsets, Techcom has already entered the Bihar, UP and West Bengal markets and Karnataka becomes the other significant part, especially pertaining to Southern India.
The company has a bouquet of seven entry and mid level handsets - comprising of feature rich & competitively priced dual SIM GSM models. The handsets have been modeled keeping in mind the youth in urban and semi-urban cities, which are stylish, on the move, confident, vivacious and above all value for money. The new mobile handsets are dual SIM (GSM+GSM) handsets with excellent quality and features that make it stand out in competition to other mobile phones in the similar price bracket.
Techcom unveiled its seven models namely T21, T31, T33, T51, T55, T60 and TQ21. The dual sim compatible T-21, the flagship model, comes with a MP4 / 3GP Video player where a full 3 hour length (200 MB) movie can be played at one go. With an 8 GB memory support, the T21 comes at an amazing price of Rs. 1500 only.
According to an industry survey, the mobile handset market in the country stands at 13 million handsets per month and is expected to rise to 18 million by 2012. With an acquisition of 14% market share of the handsets industry by Indian mobile brands, it has become a necessity across all strata, and the share is expected to grow at 5-7 per cent every year.
In India, Techcom already enjoys a high brand recall when it comes to IT peripherals and electronic consumer goods. Techcom is present in over 30 countries worldwide, broadly Nepal, Algeria, UAE, and Lebanon, Kenya, Nigeria, Middle-East, Uzbekistan and others. Techcom is also planning to expand its IT and Electronics product portfolio to suit the requirements in all markets with an aim to expand on its rural reach. On its way ahead for expansion, Techcom has planned to deepen reach in the Southern states across all product categories. By 2012, the company has projected a turnover of Rs. 500 crore for the brand.
About Techcom:
Techcom is amongst the top brands in computer hardware and consumer electronics in India. Launched in 2001, Techcom has a large share of the Indian market today with its products being sold in over 30 countries worldwide. The company has witnessed a 30% CAGR over last 3 years. A homegrown brand with its major focus on IT peripherals and consumer electronics, Techcom has an extensive network of branches, distributors, resellers, retailers and OEM clients across India. The company has its corporate headquarters at New Delhi with 15 branches across India. The product portfolio of Tech-Com ranges across various IT peripherals and consumer electronic products including mobile phones, monitors, cabinets, UPS, web cameras, speakers, keyboards, mouse, headphones, TV tuners, HDD casings, card readers, etc
