All three dealerships are Brand@Retail* showrooms built according to Ford's global standard to guarantee a memorable and pleasant ownership experience to all customers, to ensure a long-term association with Ford.
Speaking on the new dealership openings, Nigel Wark said, "With the opening of these dealerships, we want to say to our customers that Ford is committed to bring you world-class cars and service experience, even in the remotest towns of India. Ford cars will prove to be a smart choice not only in urban areas but also where distances are far and the terrain is tough"
Ford India is looking at growing its presence in India by introducing superior quality products and services to metropolises like Mumbai as well as creating a strong presence in Tier 2 and 3 cities like Cuttack and Itanagar.
With this, Ford India's dealer network spans across 173 outlets, covering 102 cities.
Wark added, '' We have great synergy with our dealers in delivering consistent quality and customer satisfaction. Our dealerships mirror our world class standards of customer service and demonstrate our genuineness in offering a satisfying ownership experience.''
Tastefully designed, these dealerships will display all the Ford models including the Fiesta Classic, Figo, Endeavour and the Global Fiesta that will be launched later this year. These outlets will be one stop shops for the customers to purchase Ford accessories, extended warranty and insurance.
The showroom environment in the dealerships encourages customers to familiarise themselves with the vehicles, get a comprehensive demonstration from sales consultants, and also avail test drives of their favorite Ford vehicles, enabling them to make a well-informed purchase decision.
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About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Endeavour, Fiesta Classic and the Figo.
Ford's operations in the country also include Global Business Services, comprising of Ford Business Services Center and Ford Technology Services India. Located in Chennai and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services.Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.
For more information, visit http://www.india.ford.com/
