Until now, most of the Mobile Trading Apps worked only in Symbian and RIM operating systems, covering just 45% of the market.
The achievement is in line with the Kotak Securities vision of reaching out to the tier II sector, which still remains untapped. The aim is to broaden the investor base from a mere 2 percent today to include at least half of the population in the next decade
This free to download application is like a power pack right in the palms of traders. One can place trades on the go, check their portfolio and account details, get live streaming data of market updates, indices updates, stock quotes and much more. Non customers too can get streaming data, make virtual portfolio and watchlists.
Talking on this accomplishment, Mr. B. Gopkumar, Executive Vice President, Kotak Securities said, “We expect our user friendly application to significantly increase penetration and help build financial inclusion in the tier II cities and towns.
Kotak Securities is constantly updating its technological infrastructure, improving its back end processes to enhance investor’s trading experience and ensure safe secured transactions though their mobile. This application would further enhance the relationship between the customer and his/her broker while maximizing the user experience.”
Salient Features of Mobile Stock Trader application:
· No one else in the market, except Kotak Securities offers a guest login for non customers. Kotak App’s guest version allows non-kotaksecurities’ customers to register and use the app to gather real-time information on markets. To make a trade or place an order, one has to open an account with Kotak Securities
· The App is integrated with the Trading Engine that is built and managed in-house, making it a highly scalable product. We have an edge over others in terms of future prospects and customization of this App.
· The App provides real time Streaming Quotes – Many operators use a push technology where the users need to press Refresh button to view the latest prices. The price information in Kotak App changes in front of your eyes just like in any desktop application
· Trades placed through the Mobile App can be viewed, modified or cancelled through other trading platforms offered by Kotak Securities (KEATPro X, Website, Xtralite, Call-and-Trade) and vice-versa
· Double Security Feature is incorporated to place trade orders
· Already available in Appworld of blackberry and very soon will be available in other major App stores
To download the app, visit http://m.kotaksecurities.com on your mobile phone browser.
About Kotak Securities
http://www.kotaksecurities.com/
Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. Kotak Securities processes over 300,000 secondary market trades everyday and has an active customer base of more than 4,00,000 customers. Awarded the Best Broker in India by FinanceAsia in 2009 & 2010, it offers a wide range of financial products for its investors, including Stocks and Shares, Derivatives, distribution of IPOs and Mutual Funds. Kotak Securities, has around 1410 outlets in more than 450 cities, servicing over 6, 50,000 customer accounts.
