Another prime factor that causes this is stress. The modern Indian woman is subjected to excessive stress at home and at work. She has so many aspirations she’s out to fulfill, so many activities she packs her day with, so much she puts her heart into, that she’s left with very little time to take care of herself. Given this scenario she is increasingly seeking healthy solutions that will fit easily into her lifestyle.
Marie Gold, the master brand, has been the only food brand that has, historically, spoken to the Indian woman as a friend. It has always attempted to understand her individual needs and offer her insightful life-solutions. Research threw light on the fact that while women were increasingly aware of the need to be healthy they were also looking for products that would deliver greater health benefits through their regular diet.
With this in mind, Britannia Industries Limited, one of India’s leading Food Company, now presents Vita Marie Honey Oats, a delicious heart friendly tea time biscuit that is packed with a double layer of fiber from oats and wheat.
Borrowing from the Marie Gold legacy of being an intimate friend to the consumer, New Vita Marie Honey Oats is today’s woman’s health accomplice. It is a “small easy step” that fits perfectly into her everyday life, and gives her heart that extra loving care it requires!
These low fat, cholesterol free biscuits are made of two visible layers of oats and wheat fiber. These hi fiber biscuits contain soluble fiber which helps reduce cholesterol by removing bad cholesterol from the body. They are mildly flavoured with honey to add that delightful taste and are the perfect small step to easy everyday heart care for today’s woman.
Ms. Anuradha Narasimhan – Category Director, Health and Wellness, Britannia Industries Ltd says, “ Today’s woman, believes in living life “wholeheartedly”, enjoying each experience and giving the best to what she does. While she fills her life with activities and constantly cares for the people around her, she finds little time to take extra care for her own heart. Britannia recognizes this need in her life and have launched Vita Marie Gold, a tea time biscuit, packed with the goodness of oats and wheat fiber, that effortlessly slips into her lifestyle to give her heart the extra care it needs everyday.”
“Heart disease in women: More common than you think. Heart disease is as common in women as men but a woman is susceptible to higher risks associated with this ailment, as compared to a man. Its time women took responsibility for themselves, exercise and a healthy diet are the simplest ways to protect your heart,” says Dr Sathyaki Nambala, Senior Consultant Cardiovascular & Thoracic Surgery, Apollo Hospital Bangalore.
Britannia Vita Marie Honey Oats is available across outlets and is priced at Rs.12 for a pack of 103 gms.
About Britannia Industries Ltd.:
Britannia Industries is one of India’s leading Food companies and a leader in the Bakery and Dairy segments in the Indian marketplace. With revenues in excess of Rs. 4,500 crores annually and a storehouse of power brands, Britannia is alsoIndia’s favorite Food Brand. Britannia was rated as the No. 1 Food Brand in the country across food categories by an independent survey conducted by a reputed news publication (Economic Times - Brand Equity Trusted Brands Survey, 2010). Britannia caters to consumers in all demographic and socio-economic segments across urban and rural India. Britannia products are available across the country in over 35 lakh (3.5 million) retail outlets, at consumer-accessible price points starting at as little as Rs. 2/- (~ 4 US cents), and reach over 40% of Indian homes.
