Saturday, July 16, 2011

SAP India Bets Big on In-Memory Computing and Enterprise Mobility as New Areas of Growth

SAP India, a subsidiary of SAP AG (NYSE: SAP), today announced that it will continue to deliver next-generation solutions on the SAP HANA™ platform, based on SAP in-memory computing technology, and Sybase® Unwired Platform, the mobile enterprise application platform that simplifies the development, deployment and management of mobile enterprise applications. As an industry leader, SAP reaffirms its commitment to enable customers to do “business in the moment,” with amazing new applications and breakthrough analytics powered by SAP HANA and combined with mobile as the new desktop. Together these two technologies are transforming the way people and organizations work together and helping them run better. The announcement was made at the SAP® World Tour 2011, being held July 15 in Mumbai, India.

SAP is using in-memory computing technology to transform how customers think, plan and operate. By providing instant access to massive amounts information in any level of detail, SAP in-memory computing helps companies identify and move on new opportunities, better manage their business networks and develop smarter, more dynamic planning processes. SAP HANA allows companies to realize the promise of real real-time computing, enabling them to re-think business challenges and tackle entirely new ones. With SAP HANA as a foundation, a company can build the next generation of applications and renew its existing portfolio.

With a shared goal of using in-memory computing technology to transform vertical industries and horizontal lines of business, SAP India in partnership with Hewlett-Packard India is launching a “Center of Excellence” located in Mumbai. In addition to the infrastructure platform, HP's Services for SAP HANA are designed to help customers  understand the technology  and benefits  of modernizing their IT landscape
“Customers across the globe are deploying SAP HANA and recognizing the benefits of in-memory computing for their organizations,” said Peter Gartenberg, managing director, SAP India. “With this center of excellence, Indian customers will be able to experience how SAP HANA can help make them a best run business and dramatically simplify existing IT landscapes.”

Mobility is transforming how businesses run, empowering people and the companies that employ them. Customers in India, particularly the small and midsize enterprises, are adapting mobility solutions from SAP to send information and applications to any device, anytime, anywhere — making mobility the “new reality” and the “new desktop.”
Customers that have adopted Sybase Unwired Platform in India include Lincoln Helios, Bill Forge, AS Cargo, Intas Pharma, Egon Zehnder International, among others. With SAP, businesses of all sizes can better respond to real-time business dynamics through cost-efficient, simplified deployment, development and management of native and Web-based mobile applications on a wide array of device types.

“Mobility is fast becoming a regular way of life; organizations like ours need a mobile strategy to manage data and maximize efficiency”, said Jatin Acharya, CIO, INTAS Pharmaceuticals Limited. “SAP offers a wide range of mobility solutions that are easy to deploy and use, and enable an easy work flow management across our organization. With SAP, our top management can now take quick and informed decisions — regardless of location — and with enhanced engagement levels with customers and partners.”

SAP with its experience and expertise across industries is helping people and businesses accurately sense what’s going on with their operations and markets, and empowering them with the mobile business apps to respond much faster to customer demands, arising opportunities or unexpected events.

“In enterprises today, IT is required to scale up, provide real-time insights into business and help companies decide with confidence and respond boldly and quickly”, said Simon Dale, senior vice president, SAP Asia Pacific Japan. “Together with our customers and partners, SAP offers the industry’s most comprehensive set of in-memory and mobility solutions to help people, businesses and entire industries collaborate better, decide better, adapt better and operate better.” For more information on SAP HANA and in-memory computing technology, visit the Technology and Platform newsroom. To learn more about Sybase Unwired Platform and mobile apps from SAP, visit the Mobility newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com