Monday, September 5, 2011

Comviva Leads Electronic Recharge Market in Bangladesh

Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it leads the electronic top-up platform in Bangladesh with all leading GSM and CDMA operators now having deployed Comviva’s PreTUPS™, electronic recharge solution. On deploying the award-winning PreTUPS™ electronic recharge solution, one of the leading operator penetrated the huge low-income market segment by offering previously unavailable low denomination top-ups – which now constitute over 95% of all top-up sales in that market.


Speaking on the occasion, Milind Pathak, Vice President, South Asia, Comviva said, “Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in Bangladesh. Enabling payments and P2P transfers is a compelling proposition – especially in markets where financial networks are relatively weak. PreTUPS™, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth.”


PreTUPS™ is a widely deployed, award-winning electronic recharge solution that performs electronic recharge transactions for over 520 million subscribers. PreTUPS™ has made a real success in Bangladesh where it achieved over 20 million transactions in a single day during Eid. With prepaid dominating emerging markets and the majority of growth coming from these markets, mobile service providers require a proven, highly scalable, flexible solution to handle the growing volumes of transactions and the specific needs of particular segments.

For close to a decade, Comviva has successfully supported rapid mobile communications adoption in growth markets with its PreTUPS™ prepaid recharge solution. PreTUPS™ addresses specific challenges of highly competitive, price sensitive markets – offering flexible denominations, supporting and simplifying extensive distribution hierarchies to enable affordable, cost-effective service delivery. PreTUPS™ enables electronic transfer of talk time, credit balance to subscribers for emergency situations, international airtime transfer and provide a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.


About Comviva Technologies Limited

Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, application delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users’ lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva’s solutions are deployed by service providers in over 85 countries and power services to more than 850 million mobile subscribers globally. For more information, please visit www.comviva.com