To understand consumers’ mobile web and application expectations and experiences, Compuware commissioned an independent survey which queried 4,014 global users, including 500 users in India.
Today’s mobile users in India demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. The new survey report titled “What Users in India Want from Mobile” reveals that global mobile users’ expectations are not being met - a majority of users experienced slow or unreliable mobile and application performance. Mobile users expect quick, anytime transactions that work flawlessly every time, but as the survey findings illustrate, that’s not what they’re experiencing.
Key survey findings include:
· Mobile users’ expectations for mobile websites are high with 84% of mobile web users in India expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home. However, 39% said websites load more slowly on their phone.
· 58% of web users say they expect a website to load on their mobile phone in 3 seconds or less and 81% are willing to wait 5 seconds or less for a single web page to load before leaving the site. Close to 50% are only willing to wait 5 seconds or less for an application to load before exiting.
· 58% of web users in India had a problem accessing a website in the past year and 52% had a problem accessing an app on their phone. More than 93% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.
· Mobile users do not have much patience for retrying a website or application that is not functioning initially - 39% will go to a competitor’s site instead. The majority of mobile web users are only willing to retry a website (68%) or application (77%) two times or less if it does not work initially.
· A bad experience on a mobile website leaves web users much less likely to return to, or recommend, a particular website. Nearly half of the web users (48%) are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site.
“User expectations for mobile continue to increase, but companies in India are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” said Neeraj Dotel, Managing Director, Compuware India.
To download and read the full survey findings, go to http://offers.compuware.com/register?cid=70170000000gHmG
The Gomez platform is the industry’s leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.
Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com/.
Follow us on Twitter at: http://twitter.com/compuware and http://twitter.com/GomezAP
