Universal has recently launched entered Construction Retail Business to penetrate pan India and to be where the customer is . The Retail program has been divided into three categories viz Universal Exclusive Store , Universal Constore and Universal Signature Store. Universal Exclusive Store These stores will hosts the entire Universal product portfolio and will give offer Sales , After Sales Service and Spares . Universal Signature Stores will host only the premium and high end equipments of Universal like batching plants and reversible drum mixers while “ Universal Constore” outlets will host all the leading brands in construction equipment apart from Universal.
The company has launched five exclusive stores earlier this year at Patna, Surat, Nagpur, Siligury and Coimbatore . Universal plans to open a total of 41 exclusive stores by this financial year end.Universal has two Constores one at Pune and other at Mumbai . South India plans includes opening a Constores at Bangalore and other important cities in South India including metros and tier two cities . Universal is also looking to open exclusive stores in South India. Chennai has already been finalised as one location . All the stores will be on franchisee basis . Universal is in talks with its dealers to open these stores .
The company is looking for a place near Bangalore to have its assembly line for products such as concrete mixers, Reversible Drum Mixers, etc . The products will be brought on CKD basis and assembled at Bangalore.
Speaking on the occasion Ranjit More , MD Universal Construction Machinery and Equipment ltd The company has aggressive plans for its retail business and will expand its retail format to South India . The Stores will help us to satisfy the growing needs of our customers in this area .The customer will be able to see all the products under one roof and get a first hand experience which was the need of the hour . Aftersales service and spares will also go a long way in satisfying our customer needs
