Benchmarking – comparing and tracking web or mobile site performance against competitors in your industry and Internet leaders – is a first step in determining whether your web or mobile site performance is supporting your business goals and meeting your customers’ expectations. This comparative measurement approach helps companies compete more effectively and make better decisions about investments in optimization projects.
Compuware’s Gomez Benchmarks – recognized as the industry standard for measuring performance – provide a comprehensive set of global independent web and mobile performance metrics. This “real-world” view of performance helps companies understand the web or mobile experiences being delivered to customers.
The new Indian benchmarks for Banking, Brokerage, eCommerce, Exchanges, Insurance, Media, Portals, Telecom and Travel measure the performance of the home page of the websites of selected companies in each industry. In select industries, Compuware also launched new “Last Mile” benchmarks that measure website performance based on the end users’ experience at the desktop. In addition these 14 new benchmarks that provide companies in India with a robust web performance gauge across industries, Compuware will launch 12 more benchmarks in the coming months.
“Because benchmarking helps companies to better understand the connection between website performance, business results, and improved process discipline, it has become a valuable tool in today’s competitive online marketplace among leading international companies,” said Neeraj Dotel, Managing Director, Compuware India. “With competitive benchmarking, companies can improve web performance and better manage their customers’'online expectations and experiences.”
For more information about benchmarking, download a newly published whitepaper titled “10 Best Practices for Benchmarking Web and Mobile Site Performance.” The paper provides best practices for benchmarking web or mobile site performance based on top performing web and mobile sites.
Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the web and mobile performance of companies across three key metrics:
· Response Time – measures the time elapsed while downloading a page or an entire multistep transaction process.
· Availability – measures the percentage of successfully completed tests out of total test attempts for the measurement period.
· Consistency – measures the standard deviation of the response time of successful tests completed.
Gomez publishes hundreds of global web and mobile performance benchmarks based on millions of measurements per month across thousands of companies in over 20 countries and include:
· Home Page Backbone Benchmarks: measure the performance of the website’s home page from the Internet Backbone.
· Home Page Last Mile Benchmarks: measure the performance of the home page from the end user’s desktop taking into account the real user’s connection speed.
· Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.
· Mobile Benchmarks: measure the performance of mobile site’s home page on the largest carriers and top devices.
Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com/.
