Queo denotes elegance and reflects the design expectations of affluent Indians aspiring to own premier brands in their home. Extending this ethos to the Queo retail stores, the outlets are designed to connect with India’s most refined consumers. No detail too small, no feature ignored, the Queo stores use strong visual language in aqua blues, greens and white creates a sense of purity and peace that would appeal to the modern, discerning Indian consumer. While the subtle shades of grey and white denotes luxury and amplifies the luxurious feel and look of the store environment too, the clutter free flowing rhythm within the store sublimely captures each designer’s signature style while portraying the work. Overall, minimalism, tranquility and sophistication define the Queo store concept while ensuring the hero of the store, the products don’t lose their aesthetic appeal for the consumers to enjoy and learn about each product line and its designer.
Mr. V. Krishnamurthy, Vice-President, HSIL Limited said, ‘The luxury bathware market at present is about Rs. 400 crores and is growing at a rate of 25%. Stores are where we learn what is new, get to see, feel, experience and find inspiration to make a purchase. In today’s e-shopping era, getting that experience itself is a luxury, so the Queo retail outlets has been purposefully designed to balance the old world charm of a hassle free shopping experience yet be contemporary’. He further added, that, “After the first store in Delhi, we are already working on the second store, which will open shortly’.
About QUEO
Intuition takes an idea and weaves it around the life of the user. No detail to small. No feature ignored. It is why intuition is a fundamental element of design and Barwood, a leading British purveyor of bespoke bathrooms, has translated this belief into Queo with three well-known architect and designers; Romano Adolini, Federico Tombilini and Franco Valeri.
Starting from a price range of Rs. 15,000/- onwards, Queo products symbolizes the harmony of flowing water and open blue skies. It is designed to evoke visions of tranquility and space as is the store.
For detailed information about Queo and its various ranges, which will reach Indian shores soon, you can visit www.queobathrooms.co.uk. Sourced From: Corporate Voice Weber Shandwick
