Wednesday, August 29, 2012

Tata AIA Life launches new "Tata AIA Life Insurance Maha Raksha Supreme"

Tata AIA Life Insurance Company Limited (Tata AIG Life) today announced the launch of it’s new plan , Tata AIA Life Insurance Maha Raksha Supreme, a non-linked, non-participating Term insurance plan that offers customers a wide range of life protection options to protect one’ s family’s “Standard of Living (SOL)” .


Protecting one’s family’s “Standard of Living (SOL)” is the primary objective of a life insurance plan. Adequate life insurance cover ensures that in case of an unfortunate event, the life insurance proceeds provide the dependant family with adequate financial income that will enable them to maintain the same “Standard of Living (SOL)”, as before the unfortunate event.


Tata AIA Insurance Maha Raksha Supreme with its two cover options - Pure Protection Cover and Extra Protection Cover can ensure the maintenance of one’s family’s “Standard of Living (SOL)”.


1. Pure Protection Cover is the basic form of life insurance where the nominee will receive the Basic Sum Assured in the event of the insured’s demise.


2. *Extra Protection Cover offers insurance cover combined with an inbuilt Waiver of Premium option, which ensures that in case the insured suffers from Total Permanent Disability, the future premiums are waived and the policy will continue for life insurance protection.


3. With both these options, there is also an inbuilt Payout Accelerator Benefit, whereby in case the insured is diagnosed with a terminal illness and hence not expected to survive for a period greater than 6 months, 50% of the chosen Basic Sum Assured is paid out to the insured on diagnosis of the terminal illness. This can help them take care of any sickness / living expenses or settling any major responsibilities in their life. The balance 50% of Sum Assured is payable on death.

Speaking on the launch of the product, Mr. Suresh Mahalingam, Managing Director, Tata AIA Life, said, “An unfortunate event in the life of the bread earner of the family may seriously affect the “Standard of Living (SOL)” of his loved ones and burden them with unexpected liabilities. One of the best ways to avoid such a situation and ensure that the financial need of one’s dependant family is protected is through a comprehensive Term Insurance plan.


The customers can further enhance their cover by choosing from an array of riders for additional protection by paying an additional premium. The plan offers rider options like (a) Tata AIA Life Accidental Death Benefit Rider; (b) Tata AIA Life Accidental Death and Dismemberment (Long Scale) Rider; (c) Tata AIA Life Accidental Death and Dismemberment (Short Scale) Rider; (d) Tata AIA Life Surgical Benefit Rider (covering more than 900 surgeries) and (e) Tata AIA Life Critical Illness Lump Sum Benefit Rider (covering six critical illnesses like Cancer, Stroke, Heart Attack, Coronary Bypass Surgery, Chronic Renal Failure, Major Organ Transplant).


Tata AIA Life Insurance Maha Raksha Supreme comes with a minimum Sum Assured of Rs. 50 lacs. The plan offers special rates for women and non-smokers. There is a High Cover Discount for policies with Sum Assured equal to or more than Rs. 1 crore. The customers also have the option of paying for the policy as Single Premium or Regular premiums, depending on their convenience.



Tata AIA Life Insurance Maha Raksha Supreme is available to individuals between the ages 18 – 70 years for the Pure Protection Cover option and ages 18 – 55 years for the Extra Protection Cover option. Premiums paid under this plan are eligible for tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, 1961. Mint- Consumers just want a cold drink not necessary Coca Cola



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