World’s largest spirit company by volume*, United Spirits Limited, today introduced a Luxury vintage variant - Black Dog 21 Year Old in India. The launch further strengthens USL’s hold on the premium scotch segment in India. United Spirits is the leader in the 12 YO scotch segment (BII) with highest market share. United Spirits had launched Black Dog 18 YO in 2011, which usurped popular industry labels and won the IWSC Gold Best in Class award last year.
According to Ashok Capoor, President and Managing Director of United Spirits Limited, “United Spirits dominates the 12 YO Scotch market with Black Dog. The launch of Black Dog 21 YO augurs well for our scotch footprint and our ability to offer a complete and more robust Black Dog franchise from the regular to the luxury Scotch segment. This is a part of our premiumization agenda. Today, premium brands contribute 55% of USL’s contribution pie, with this number likely to increase to 60% by the end of this year.”
Scotch Industry in India has grown 22% in FY 11-12 while USL scotch brands have grown by 29%. India is amongst the fastest growing alcobev markets in the world, with major headroom for growth in the premium segments. The changing consumer dynamic with the growth in disposable incomes is spurring the demand for premium lifestyle brands. The growth of USL’s premium brands is a validation of this trend.
USL had launched Black Dog 18 Year Old (YO) last year which was awarded the Gold Best in Class award at International Wine and Spirit Competition held in the UK in 2011. Black Dog 21 Year old continues the legacy of its founder, Sir Walter Millard by creating a scotch whisky that embodies years for perfection. Hand crafted by renowned Master Blender Richard Paterson to create an impeccable, sophisticated & luxurious scotch whisky, The Black Dog 21 years old is indeed pure liquid gold. Only 25 of the finest single malts and grain whiskies have been drawn from the highland region of Scotland, in particular from the beautiful Speyside Valley to provide that special “finesse”. The result: 3540 limited edition bottles of pure mesmeric luxury.
Black Dog 21 YO will be available in key markets in the price range of Rs 12000-16500 (depending on State pricing policies).
*sold 120.54 million cases for CY 2011
About Black Dog:
The birth of the great whisky took place more than 125 years ago when James McKinley from the second generations of the Leith Scotch-whisky blending family launched the masterful whisky by the name of Sir Walter Millard's favorite fishing fly, The Black Dog. It is said that in the year 1883 Sir Walter Millard, a Scot who was an extensive traveler came searching for the perfect Scotch and eventually discovered the great taste of whisky in these misty shores of Scotland. Today Black Dog is savored as a Scotch-whisky distilled, matured and blended in the lowland regions of Scotland. After more than 125 years every time-honored process is followed the same way to produce the impeccable blend of robust, yet smooth Scotch-whisky which is relished as an intricate fusion of delicate tones and soft aromas. Available in 3 enchanting blends – 18 Year Old Reserve Scotch-whisky, 12 Year Old Deluxe Scotch-whisky and Centenary Scotch-whisky.
About United Spirits Limited:
United Spirits Limited (USL) is the largest Alcobev Company in the world by volume and the Rs 9103 crores spirits arm of the UB Group. USL was earlier McDowell and Company Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 22 are millionaire brands and has 91 manufacturing and bottling units at locations across the country.
USL represents the merged entities of erstwhile McDowell & Co. Limited, Phipson Distillery Limited, United Spirits Limited, Herbertsons Limited, Triumph Distillers and Vintners Private Limited, Baramati Grape Industries Limited, United Distillers India Limited, McDowell International Brands Limited and Shaw Wallace Distilleries Limited and Shaw Wallace & Co. Limited.
With the acquisition of Bouvet Ladubay in 2006, the UB Group has made a strategic entry into of the wines category. Bouvet-Ladubay, located in the Loire valley of the Saumur region in France, has a heritage of over 156 years.
The company currently has a capacity of 8 million bottles per annum, with further scope for expansion whenever required. Bouvet Ladubay is sold across the world in over 38 countries.
In 2007, United Spirits acquired the Glasgow-based Whyte and Mackay and ramped up its premium scotch and single malts portfolio significantly. Whyte & Mackay also owns four malt whisky distilleries in Scotland and a state-of-the-art bottling facility in Grangemouth with a capacity of 12 million cases per annum.
The erstwhile McDowell & Co. Limited were first established as a proprietary business in 1826. For detailed information, please visit www.unitedspirits.in
Sourced From: Corporate Voice I Weber Shandwick
According to Ashok Capoor, President and Managing Director of United Spirits Limited, “United Spirits dominates the 12 YO Scotch market with Black Dog. The launch of Black Dog 21 YO augurs well for our scotch footprint and our ability to offer a complete and more robust Black Dog franchise from the regular to the luxury Scotch segment. This is a part of our premiumization agenda. Today, premium brands contribute 55% of USL’s contribution pie, with this number likely to increase to 60% by the end of this year.”
Scotch Industry in India has grown 22% in FY 11-12 while USL scotch brands have grown by 29%. India is amongst the fastest growing alcobev markets in the world, with major headroom for growth in the premium segments. The changing consumer dynamic with the growth in disposable incomes is spurring the demand for premium lifestyle brands. The growth of USL’s premium brands is a validation of this trend.
USL had launched Black Dog 18 Year Old (YO) last year which was awarded the Gold Best in Class award at International Wine and Spirit Competition held in the UK in 2011. Black Dog 21 Year old continues the legacy of its founder, Sir Walter Millard by creating a scotch whisky that embodies years for perfection. Hand crafted by renowned Master Blender Richard Paterson to create an impeccable, sophisticated & luxurious scotch whisky, The Black Dog 21 years old is indeed pure liquid gold. Only 25 of the finest single malts and grain whiskies have been drawn from the highland region of Scotland, in particular from the beautiful Speyside Valley to provide that special “finesse”. The result: 3540 limited edition bottles of pure mesmeric luxury.
Black Dog 21 YO will be available in key markets in the price range of Rs 12000-16500 (depending on State pricing policies).
*sold 120.54 million cases for CY 2011
About Black Dog:
The birth of the great whisky took place more than 125 years ago when James McKinley from the second generations of the Leith Scotch-whisky blending family launched the masterful whisky by the name of Sir Walter Millard's favorite fishing fly, The Black Dog. It is said that in the year 1883 Sir Walter Millard, a Scot who was an extensive traveler came searching for the perfect Scotch and eventually discovered the great taste of whisky in these misty shores of Scotland. Today Black Dog is savored as a Scotch-whisky distilled, matured and blended in the lowland regions of Scotland. After more than 125 years every time-honored process is followed the same way to produce the impeccable blend of robust, yet smooth Scotch-whisky which is relished as an intricate fusion of delicate tones and soft aromas. Available in 3 enchanting blends – 18 Year Old Reserve Scotch-whisky, 12 Year Old Deluxe Scotch-whisky and Centenary Scotch-whisky.
About United Spirits Limited:
United Spirits Limited (USL) is the largest Alcobev Company in the world by volume and the Rs 9103 crores spirits arm of the UB Group. USL was earlier McDowell and Company Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 22 are millionaire brands and has 91 manufacturing and bottling units at locations across the country.
USL represents the merged entities of erstwhile McDowell & Co. Limited, Phipson Distillery Limited, United Spirits Limited, Herbertsons Limited, Triumph Distillers and Vintners Private Limited, Baramati Grape Industries Limited, United Distillers India Limited, McDowell International Brands Limited and Shaw Wallace Distilleries Limited and Shaw Wallace & Co. Limited.
With the acquisition of Bouvet Ladubay in 2006, the UB Group has made a strategic entry into of the wines category. Bouvet-Ladubay, located in the Loire valley of the Saumur region in France, has a heritage of over 156 years.
The company currently has a capacity of 8 million bottles per annum, with further scope for expansion whenever required. Bouvet Ladubay is sold across the world in over 38 countries.
In 2007, United Spirits acquired the Glasgow-based Whyte and Mackay and ramped up its premium scotch and single malts portfolio significantly. Whyte & Mackay also owns four malt whisky distilleries in Scotland and a state-of-the-art bottling facility in Grangemouth with a capacity of 12 million cases per annum.
The erstwhile McDowell & Co. Limited were first established as a proprietary business in 1826. For detailed information, please visit www.unitedspirits.in
Sourced From: Corporate Voice I Weber Shandwick
