The event, to be held at India's own Silicon Valley, Bangalore, on Thursday, September 27 at Sheraton, is being organized by Networkplay Media Pvt. Ltd. in partnership with dmg::events, and aims to “bring together marketing giants with technology geniuses.”
With a boom in mobile video consumption and with the emergence of multiple screens, brands and advertisers often find it perplexing to decide the most suitable placement avenues for their video content to reach the right audience. The panel session will explore today’s video consumption habits and delve into video planning to help the delegates know where to spend, how to measure and how to position their brand effectively through videos. It will also deliberate on how to make video assets work seamlessly across mobile, web and TV, and will try to find the mantra for successfully balancing pure digital media buys with a more traditional TV spend.
The increased mobile and web connectivity and the fast growing internet population in India have paved the way for a digital explosion. There is a growing trend of using internet through mobile devices rather than personal computers. As per Kleiner Perkins Caufield Byers (KPCB), global mobile traffic is growing rapidly to 10% of the total internet traffic. KPCB research also reveals that, in India, mobile internet usage surpassed desktop internet usage in May 2012. In spite of this phenomenal rise in global mobile internet penetration, there were only 953 M Smartphone subscriptions as against 6.1 B global mobile phone subscriptions by the end of 2011, according to Morgan Stanley Research.
Says Meera, “While last year, we were still hearing people talking about the next mobile advertising revolution, it is exciting to see how the industry is embracing it so quickly now. In just over six months since the last ad:tech in Delhi, we are seeing a very positive uptake among Indian brands where mobile advertising is becoming an essential instead of an option. But it is imperative to note that basic feature phones still constitute a large chunk of all mobile internet users in the country. Any mobile advertising strategy is incomplete unless it reaches the bottom of the pyramid in addition to the top.”
As Vuclip’s Vice President and Head of Advertising, APAC and Middle East, Meera's core responsibility is to build new partnerships with brands and advertising agencies alike, as well as strengthening existing relationships. Prior to joining Vuclip, Meera was the National Sales Head with Times Internet Ltd. Meera has over a decade of experience in business development and corporate sales having worked with leading media houses such as Networkplay and Komli Media.
Each month, Vuclip delivers over 560 million videos on as many as 5500 different mobile handsets globally. In India, Vuclip has over 14 million monthly active users. Some of the leading brands that advertise on Vuclip in India include Maruti, Sonata, Fastrack, PizzaHut and Pepsi.
About Vuclip
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 20 million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with offices in Los Angeles, New Delhi, Mumbai, Singapore, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.,
