After a wonderful opening of Vinegar’s Mumbai store, Vinegar in Bangalore has set similar standards of offering unique designs, cut and color which are trendy and chic. Uber cool, sophisticated and crazy, the collection caters to women in the 20-40 age group and stocks an elaborate range of day wear, office wear and evening wear.
The most striking feature one notices is that there is no window display simply because there is no window. Instead the story is told by mannequins standing one behind another on an illuminated platform that runs along the length of the store transforming it into a ramp. This ramp also marks a division between the casual wear and the office wear sections. A separate section displaying season’s top picks will attract every consumer who walks in.
The brand colors black and white with vibrant Vinegar hues dominate the décor and spells quirkiness at its best. Further enhancing the brand experience is the collection of shoes and accessories in exciting colors and designs. Fitting rooms are located towards the end of the store to ensure the shopper sees all that the brand has to offer.
Brand Vinegar celebrates the little bit of ‘crazy’ inside every woman; the daring and the edge behind her elegance. Speaking about the store, Varsha Bhawnani, Founder said, “Vinegar is about finding your real self. The brand believes there is a girl in every woman and that’s what Vinegar attempts to bring out through its exceptional cuts, fits, colours, fabrics. The international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street,”
The store and also offers places where people can sit and relax after checking out the products. On the whole, it aims to give a fresh new approach to fashion garments, by providing a unique experience of complete shopping under one roof.
