Consumers can now buy Godrej Appliances products online with the launch of the Godrej Appliances exclusive online store, powered by Indiatimes shopping, part of Times Internet Limited (TIL). The portal will offer the entire range of consumer durables from air conditioners and refrigerators to washing machine and microwave ovens. Consumers can also search for products by category and also look ‘Deals of the Week’, which offers select products at highly competitive prices.
Speaking on the alliance, Mr. Kamal Nandi, Exe. Vice President, Sales & Marketing, Godrej Appliances, said, “Given the increase in online shopping, Godrej was keen to reach out to its loyal customers on the online platform, With our expertise in the best in class products space and indiatimes.com’s expertise in the online retail space, we hope to bring greater value and opportunities right to the doorstep of our consumer looking for value options.
For past several years we have pioneered out of the box marketing initiatives which have placed Godrej Appliances amongst the leading brands in India. This association is yet another innovative marketing initiative by us which will change the way consumers shop in the future.”
Added Mr. Ramesh Chembath, Asst-Vice-President, Marketing, “Godrej Appliances has always believed in convergence and providing relevant products to its consumers. With this strategic partnership, it will continue its legacy of providing the same to its customers by making available its appliances at the customers’ fingertips.”
Commenting on the tie-up, Mr. Subhanker Sarker, COO, Indiatimes shopping, said, "We believe that Indiatimes Shopping is geared towards bringing trusted and leading offline brands like Godrej Appliances onto the online platform. We have invested in our warehouse, last mile logistics and CRM infrastructure to support brands across categories, to jointly provide a superlative consumer experience."
Given the huge potential of the e-commerce industry, Godrej Appliances are targeting to grow its online business at more than 150% year on year.
About Godrej Appliances:
The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the refrigerator industry. In the last 1 year, Godrej has introduced more than 100 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens and Washing Machines. With new innovative technologies like MuziPlay and Digi Fresh technology in Refrigerators, Green Balance Technology in Air conditioners, Insta-Cook in Microwave Ovens, Tilted Drum in Washing Machines etc, Godrej is redefining the technology space in Indian Appliances industry.
