Auchan Hypermarkets will offer a fresh visual experience and stronger value proposition to its customers. Following Auchan’s global visual merchandising approach, the Bengaluru stores will offer their customers a new look and feel, while ensuring the best in quality, value and service.
All stores of Max Hypermarkets (previously branded as ‘SPAR’) will be rebranded ‘Auchan’ across the country in two phases. The first phase of the rebranding exercise in Karnataka is timed with the onset of the Dussehra festival while the stores in the North and West will be rebranded to bring in the Diwali season.
Ramanathan Hariharan, Director, Landmark Group, commented, "Groupe Auchan’s hypermarket expertise in Europe and many other emerging countries along with Landmark Group and Max Hypermarket’s familiarity with the Indian retail market and customers, will provide an excellent platform to build the hypermarket business in India."
Commenting about the franchise partnership, Viney Singh, Managing Director, Max Hypermarket, said, “We have plans to incorporate Auchan’s international best practices across our business and into our way of working as the model evolves and as we roll out Auchan hypermarkets in India. This will enable us to give our customers the best of quality, value and service.”
Philippe Baroukh, General Manager - Hypermarkets of the Auchan Group said, "We are pleased and proud to launch our brand stores in India. Wherever they are implemented, Auchan hypermarkets aim to improve purchasing power through responsible discount policies, and to offer a large choice of products and services that are tailored to the specific needs of each market and meet the expectations of each client. We are confident that our partnership with Max Hypermarket, which is a major player in the market, will allow us to fully meet the needs of Indian consumers and to open up new opportunities for local suppliers.”
Max Hypermarkets and Auchan plan to open 12 - 15 new stores in a year across various geographies in India.
Max Hypermarket India Pvt. Ltd
Max Hypermarket India Private Limited was incorporated in the year 2004. The company currently operates 13 hypermarkets across India. The average hypermarket size is 50,000 sq. ft. and has been set up based on international best practices in design, layouts and fixtures. The company ensures that the needs of the consumers are met by providing localised product offerings, while maintaining international standards of retailing. The stores and back end facilities ensure the highest standards of food safety.
Max Hypermarket is also the winner of the Coca Cola Golden Spoon Award for the Most Admired Food & Grocery Retailer of the Year in India - Large Formats, for two successive years. (2011 & 2012).
About Auchan Group
The Auchan Group is the world's 12th largest food retailer. It operates in 13 countries and employs 260,000 employees. It is structured into 5 core businesses: hypermarkets, supermarkets, retail real estate (Immochan), banking (Banque Accord) and e-commerce. In 2011, Auchan Group reached a turnover of 44.4 billion euros, 55% coming from outside France. www.groupe-auchan.com
