Given that the brand is just 3 years old, this is proud moment for the brand and its customers. It speaks of the excellent quality that the brand has offered to the consumers in Odisha.The brand is also the No. 2 brand in the nearby state of Andhra Pradesh.
Freedom Refined Sunflower Oil has achieved this remarkable feat in such a small time due to its marketing strategy and focus on brand building.
1. Freedom Sunflower Oil has offered excellent product quality at a competitive price.
2. It is the most widely distributed brand of Sunflower Oil in Odisha. It is available in almost 100 towns of Odisha through direct and indirectchannels.
3. It has been aggressively advertising for the past three years and its communication has touched the chord with the people of Odisha. The advertisements are popular and liked by housewives.
Going forward, the brand would like to consolidate its market share and look at launching more SKUs to increase it offering and meet the diverse needs of the consumers. Sunflower Oil is an evolving market in Odisha with more and more consumers embracing it for its health benefits. Freedom would like to invest in educating the consumers and prodding them to make the right choice.
Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President - Sales &Marketing,Freedom Refined Sunflower Oilsaid“We thank our consumers and channel partners in Odisha for making us the Number 1 brand in Refined Sunflower Oil category. We are pleased with the Nielsen data that indicates that Freedomcontinues to prosper in this highly competitive industry through our constant focus on providing excellent quality and value to our consumers.”
About Freedom Refined Sunflower Oil
Freedom Refined Sunflower Oil promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy’. It is a premium quality Sunflower oil available at a competitive price.It is also a leading brand of Sunflower oil and currently ranks No. 2 by market share in the Refined Sunflower Oil category in Andhra Pradesh (Source: Nielsen Retail Audit Data Q2 2012). Freedom Refined Sunflower Oil is clear, lite and low-absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Its low absorbing property allows you to cook more food in less oil. It is thus a healthier choice for the entire family.
About GEF India
GEF India is a professionally managed company and deals in a wide range of oils & fats like Sunflower oil, Palmolein oil, Vanaspati & a range of specialty fats to meet the demands of domestic, commercial and industrial consumers. The company is headquartered in Hyderabad and has two plants in Andhra Pradesh; one in Krishnapatnam (near Nellore) and the other in Kakinada. GEF India’s Krishnapatnam plant is an HACCP and FSSC 22000 certified plant. The company has three brands;Freedom for Sunflower oil, First Klass for Palmolein oil & Vanaspati and GEF Magik for specialty fats. Presently consumer brands are sold in Andhra Pradesh, Odisha, Chhattisgarh, Karnataka & Tamil Nadu and value added products are sold across the country to industrial customers. For more details visit: www.gefindia.com
Declaration:This calculation is based in part on data reported by Nielsen to Ruchi Soya Group through its Retail Index Service for the Refined Sunflower Oil Category for MAT ending March 2013, for the Odisha market. (Copyright © 2012, The Nielsen Company)
