Wednesday, January 29, 2014

Manchester United and DHL deliver 'United Trophy Tour' to New Delhi and Mumbai

Manchester United and DHL deliver 'United Trophy Tour' to New Delhi and Mumbai
Manchester United, the world’s most popular football team, and DHL, the world’s leading express and logistics provider, delivered the Barclays Premier League trophy to New Delhi on 17 January 2014 and Mumbai on 19 January 2014 as part of a worldwide tour.

To celebrate the Club’s historic 20th league title, Manchester United has teamed up with its Official Logistics Partner, DHL, to launch the United Trophy Tour, delivered to the world by DHL. Logistics experts DHL is transporting the Premier League trophy to 31 destinations in 25 countries across the globe over the coming months. This tour will also see DHL transport Manchester United artifacts directly from the Old Trafford Museum to give fans the chance to experience special moments in the Club’s history.

Mr. R. S. Subramanian, Senior Vice President and Managing Director, DHL Express India said: “We are delighted to have this opportunity to showcase how DHL delivers one of the world’s most successful sporting clubs to the world. DHL shares the commitment to excellence that Manchester United displays year after year on the football pitch. We were very excited to have Manchester United Legend Dwight Yorke with us and our customers got an opportunity to meet him and celebrate the Club’s sporting success.”

Group Managing Director for Manchester United, Richard Arnold comments: ‘The 20th league title was a huge milestone in the history of the Club and the United Trophy Tour, delivered to the world by DHL, presents a fantastic opportunity to celebrate this achievement on a global scale.

‘Manchester United has 659 million followers across the world, of which Asia alone has 190 million fans and this tour provides a unique opportunity for many of these fans to directly engage with the Club in an exciting new format.

Tour activities in New Delhi and Mumbai included a customer engagement event, and displays of Manchester United memorabilia which DHL are transporting directly from the Old Trafford Museum.