Kicking off today, children or the guardian can participate in the McDonald’s Player Escort Programme by purchasing a Happy Meal™ at any of the McDonalds restaurants across west and south India. Customers purchasing a Happy Meal™ will receive a contest coupon with a 7 digit unique code. In order to enter the contest, the participant will need to answer a simple question related to FIFA World Cup ™ by giving a missed call on 07878786060. The winner will be decided on the basis of a draw of all the successful participants who answer the question correctly and their names would be announced on www.mcdonaldsindia.com/pep
This exclusive consumer focused McDonald's program, will give one child (age of 6 to 10), accompanied by a parent or guardian, a chance to travel to Rio de Janeiro, Brazil to participate in the excitement and passion of FIFA World Cup™. 1,408 children (aged 6-10) across the globe are provided the once-in-a-lifetime opportunity to attend the tournament and walk hand-in-hand onto the pitch with their football heroes.
“We are proud to be associated with FIFA World Cup™ 2014 and promise to bring the excitement of the world's most-watched sporting event to life for millions of young customers across our restaurants”, said Mr. Rameet Arora, Senior Director, Marketing and Menu Management, Hardcastle Restaurants Private Limited.
“We are committed to providing our customers to participate in the excitement and passion of FIFA World Cup at Brazil - from specially-themed menu items, packaging and restaurant promotions to innovative digital activities, our goal is to connect our customers with the FIFA World Cup. The Player Escort program aims to fuel kids’ passion for the game and inspire active play, while also giving one lucky winner a chance to live their dream and embark on an unforgettable journey”, he said.
Globally, McDonald’s will send 1,408 children to Brazil to serve as Player Escorts and support their country’s players during the month-long competition, which commences from June 12 and culminates with the championship match on July 13. McDonald’s Player Escort program began in 2002 at the FIFA World Cup™ in South Korea/Japan. Since that time, McDonald’s has given more than 6,000 children from around the world a chance to lead a player into the stadium. Additionally, McDonald's has been a supporter of soccer at both the global and grassroots levels for over 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.
