Predominately, TastyKhana has observed a month-on-month rise in food ordering via mobile. While using the portal for a new user, it takes 1.4x longer to place an order via desktop while a regular user saves 2 mins and 21 sec each time placing an order via mobile. Additionally, the five most popular mobile food ordering devices include: iPad2, iPhone4, iPhone4S, Galaxy Grand Duos & Nexus4.
Mr. Shachin Bharadwaj, CEO & Founder said, “Due to the surge in smartphone and apps used by consumers, we felt the need to come up with an info graphic citing the order placing habit of the quintessential Indian. We are extremely delighted to unveil the facts and figures about the usage of mobile phones over desktops. Today everybody wants to save on their time when it comes to taking up any task including ordering food which was earlier a time taking process. The advent of smart phones has simplified the process and reduced time taking procedures. Across the cities, we have observed that consumers are more contented and dependent on their mobile phones for placing food orders. Each month more and more people are discovering TastyKhana through mobile as they search for restaurants and menus on their smartphones”.
Mr. Sheldon Dsouza, CTO & Co-Founder said, “The increasing dependency of people on their mobile phones has been a boon for app makers the world over. We are today living in a Global village wherein internet has taken over the lives of people. By the means of advancements in mobile technology each passing day, consumers are now hyper connected to their smartphones and believe in simplifying their daily roles both in the personal & professional front. This survey is a reflection of how mobile is perceived and used over desktops.”
The survey delves deeper and indicates that the share of food ordering via mobile is higher when compared to desktop users across cities, like:
ü Mumbai- 81:19
ü Pune- 83:17
ü Bangalore- 89:11
ü Delhi- 84:16
About TastyKhana.in
‘TastyKhana.in’ is an Indian online food ordering service operating in 8 major cities in India: Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, Faridabad and Ghaziabad. Headquartered in Pune, TastyKhana has partnered with over 5000 restaurants spreading across their national network. The online food service gives users the convenience of choosing a restaurant in their area and select their preferred meal items by browsing through the menus on the TastyKhana website and placing the order online for delivery to the desired location. The orders can be paid for through cash on delivery or through online payments or by accumulating the online Trinket account, the virtual wallet that is created for every customer for their payment convenience. The service is accessible through web, tablet or mobile apps for iOS, Android and Blackberry.
TastyKhana was founded by Pune based computer engineer Shachin Bharadwaj and his software engineer friend and colleague Sheldon D’souza. The service was founded and the website went live in 2007. TastyKhana was founded to facilitate food ordering for the developing and evolving population in the modern day Indian scenario. It first started its operation in Pune in 2007. In November 2011 TastyKhana signed a partnership with Delivery Hero. This partnership lead to expansions in TastyKhana operations in Mumbai in April 2012, Bangalore in September 2012, Delhi in January 2013, Gurgaon in February 2013 and Noida, Faridabad and Ghaziabad in May/June 2013. In 2013 Delivery Hero invested $5 million in TastyKhana and secured its requirement for technical knowhow and knowledge of the global best business practices to boost business aggressively.
