Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
“The rise of social media, location-based awareness and other technologies are transforming the retail industry,” said Bob Myers, CEO of Sheplers, a leading retailer. “These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers.”
The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:
Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;
Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;
Smartphone apps to offer customers the ultimate shopping experience;
Use of location-based technologies to engage shoppers in-store.
“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point.”
About Symphony Analytics
Symphony Analytics is one of the largest analytics process integrators and a pioneer in decision sciences and modelling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients. Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. For more information, visit www.symphony-analytics.com.
