+in+India.jpg "Three-city road show by Poland Tourist Organisation (PTO) in India")
The campaign which was launched in 2013by PTO is financed from European Union Regional Development Fund. It is also the first ever multimedia campaign of Poland dedicated to the key Asian markets - India, China and Japan.The motto of the campaign in each market is "POLSKA - COME AND FIND YOUR STORY" which refers to the general idea of presenting Poland from the foreign tourist's perspective, allowing the recipients to identify with the protagonist.
Special emphasis has been led to improve awareness of Poland as tourist destination, enhance competitiveness of Polish National Brand on Indian outgoing travel market and influence higher arrivals of tourists from India to Poland. To achieve the same promotional activities were undertaken such as: road shows and travel workshops (Aug 2013, Apr 2014), press trips for journalists and bloggers and familiarization trips for tour-operators from the Indian market. Focus was also led on online outreach by display internet campaign on leading Indian online travel and social portals.
Speaking about the campaign, Emilia Kubik, Project Leader, Polish Tourist Organisation, said “India is a of the prominent markets for Poland and we are extremely overwhelmed to receive such a phenomenon response to our “Polska - Come And Find Your Story” campaign. Going forward we would like to focus on Indian Film Industryapart from MICE & leisure tourism” as we foresee India as a key contributor to our in-bound tourism.
The three- city road show conducted under theholistic marketing campaign, aimed at creating awareness about Poland and boost Indian tourist inflow to the country.The road show was followed up,campaigning through various marketing strategies to target the consumers and travel trade partners along with digital initiatives on travel and social portals. The online campaign will continue till the end of June 2014. “Polska - Come and Find Your Story” contributed huge inbound tourism to Poland. In 2013 a total of 14, 238 Indian travelers visited Poland as compared to 13, 581 in 2012 and 11, 356 in 2011 ( Source: Main Statistical Office of Poland).
About Poland Tourist Organisation
Polish Tourist Organisation is a National Tourist Board funded in year 2000 order to showcase Poland as a travel destination worldwide. Main objective of PTO is to promote Poland as a modern, attractive European destination for world travellers and to provide high quality travel information for travel trade partners willing to commercialize Polands' tourist product globally. PTO currently has 14 branches worldwide.
Since 2006 PTO has been conducting marketing activities in India and on a regular basis is promoting Polish cities, cultural events and attractions as well as Polish World Heritage Sites.
