Sunrich TVC is an evocatively made, aesthetically appealing & a hard hitting advert that clearly communicates superiority of Sunrich over ordinary sunflower oils. It gives a strong reason to believe to the viewer as to why Sunrich is superior and addresses the concern of the Indian Housewives who are constantly striving for better quality nutrition for their family at an affordable price. Priyanka Upendra’s presence as a brand ambassador provides added credibility apart from the fact that Sunrich is 7-stage refined, has added vitamins, absorbs 15% less and has zero cholesterol. The TVC shows Priyanka questioning the ‘Nutrition expert’ on the superiority of Sunrich & captures how he convincingly demonstrates and convinces Priyanka that Sunrich indeed is superior than ordinary sunflower oils as it is made from a 7 stage refining process; has added vitamins, absorbs 15% less in food and has zero cholesterol.
Mr. Satendra Aggarwal – COO, Ruchi Soya Industries Limited, says, "Sunrich is a brand that stands for health and wellness. We have highlighted this through our new campaign that will be telecasted across leading regional channels. Priyanka Upendra's personality was a perfect fit for Sunrich and hence, we have taken her on board as the brand ambassador for Sunrich."
Mr. Alok Mahajan – Head of Marketing, Popular Division of Ruchi Soya Industries Limited adds, "Priyanka seamlessly fits into our new brand campaign for Sunrich. She epitomizes the modern cosmopolitan women who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance as well as tradition & modernity. . Our communication for Sunrich clearly communicates Sunrich refined Sunflower oil’s superior quality attributed to a unique 7 stage refining process and its multiple benefits e.g. 15% less absorption, added vitamins & zero cholesterol. "
Speaking about her association, Priyanka Upendra said, “I have used Sunrich earlier and it is one of the best sunflower oils available in the market. I am extremely excited to partner with Sunrich and to bring this message of healthy cooking with ‘clearer, lighter, healthier’ oil to consumers across the country. I had a pleasing time shooting for the campaign which has given me an opportunity to depict a distinctly new character. I’m sure the campaign will connect with my fans, far and wide.”
