Saturday, July 26, 2014

Spending habits of India's Ultra High Net Individuals (UHNI); report by Kotak Wealth Management #TOPIndia

Top of the Pyramid is a research report on behaviour and spending patterns of the Ultra High Net Individuals (UHNI) in India; by Kotak Wealth Management.


  • 16 per cent increase in the number of Indian Ultra High Net worth Households to around 117,000 in FY 2013-14.
  • Indian ultra-HNIs have a combined wealth of 104 trillion rupees, estimated to jump to 408 trillion rupees in 2018-19.
  • 100,900  Ultra HNH (High Net worth Households) in 2013  grew 16% to 117,000 in 2014.
  • Over 60 per cent of the UHNIs surveyed consider philanthropy while planning annual expenditure; education (86 per cent) followed by ‘food for poor’ (79 per cent) get preference.
  • 26 per cent of UHNIs surveyed also included Private Equity (PE) investments in their portfolios with Real Estate and IT emerging as top two sectors and e-commerce being the favourite on the PE investment block for UHNIs, according to the report.
  • Anticipating a stronger domestic economy, India's ultra-HNIs are now optimistic about investing in equity markets.
  • 58.6% of Indian HNIs consider luxury homes a status symbol.
  • Almost half of India’s ultra HNIs reside in cities other than the top four metros.
  • Stays in ancient castles and luxury villas in Ireland, Switzerland and Greece are gaining popularity among the ultra-rich in India.
  • Indian ultra-HNIs want out-of-the-world experiences...literally! Many would love a trip to the Moon or into outer space.
  • For 14.3% HNIs, islands are the perfect vacation location.
  • 27.3% of Indian HNIs prefer to buy jewellery, diamonds, & precious stones abroad; rather than buy them in India.
  • 5% Indian HNIs think a wood-paneled library is an essential amenity in their luxury home.