Thursday, August 14, 2014

Lenovo rejigs national consumer distribution structure

Lenovo, one of India’s leading PC players,has announced the restructuring of its national distribution system (Tier 1 distributors) across India. The new structure will align each of the T1 distributors with Lenovo’s four distinct verticals: Lenovo Exclusive Stores (LES), Multi-brand stores, Regional Distributors and Large Format Retail.

Lenovo historically had taken the lead a few years back in having a 1:1 aligned model of billing between RDs and T1 partners. This new structure will take this aligned model to its next level for more focus on each vertical,a press release from Lenovo said.

Shailendra Katyal, Director, Home and Small Business (HSB), Lenovo India, said, “The new T1 structure is a significant step towards developing a best-in-class partner system for Lenovo in India. We are confident that this new distribution structure will further strengthen our engagement with our T2 business partners. Each of these verticals has distinct product and sales patterns and aligning our national distributors to service verticals in a focussed way will ensure better end-to-end serviceability for our channel partners”