The Promoted Videos will be embedded into the tweets via Twitter’s 'card' technology, allowing users to watch videos in their timelines with a single tap. Twitter claims that tweets containing native Twitter video "generate better engagement and more video views than before".
Introducing Promoted Video on Twitter https://t.co/KClcBmpYw8
— Press Release Watch (@PrReleaseWatch) August 14, 2014
Promoted Videos are the video equivalent of Promoted Tweets, which are ads that look like tweets and appear in users’ content feeds.
