Wednesday, September 10, 2014

#DBS Bank rolls out new advt. campaign #DBSChilliPaneer

Speaking at the launch of the campaign, Ms. Sheran Mehra, Head – Group Strategic Marketing & Communications at DBS Bank India, said, “At DBS Bank we constantly strive to innovate and take an ‘outside-in’ view. It all started with following the chatters. This led us to discover that food, travel, cricket, bollywood to name a few are instant conversation starters. Food, emerged as the most popular choice, as it cuts across geographies & segments. We further included elements of bollywood and integrated our products and services in the story line.”

DBS Bank rolls out this new advt campaign where the story of Chilli Paneer will unfold every Friday at 11:00 am on