Thursday, September 4, 2014

#Flipkart to sell Banarasi sarees for weavers

Flipkart has tied up with the National Institute of Fashion Technology (NIFT).Students of NIFT and Flipkart will work together to integrate the local weavers and artisans of Varanasi with end consumers. While Banarasi sarees will be the focus, products like leather purses, bags and laptop and iPad covers will also find place in the list of shopping items on the e-commerce site.

The company's Head of Corporate Joy Bandekar said 'Students can now use Flipkart’s market intelligence and logistics expertise to develop private labels and also build on their entrepreneurial skills and we will act like an incubator.'
Flipkart's current seller base is just over 3,000 and it has an ambitious plan to take that number to 50,000 over the next year. Snapdeal has a seller base of 50,000 and Amazon, 9,000.